Vibe Media Group
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. As of April 2013 Vibe is currently owned by Spin Media with the print version of the magazine expected to be discontinued by the end of 2013.
The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of June 30, 2012, Vibe had a circulation of 300,943, of which 202,439 was paid, and 98,504 was non paid. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.
Read more about Vibe Media Group: Publication History, Covers, Content, Expanding The Brand, Vibe Awards, Best Rapper Alive Tournament, Other Editions
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