Versace - Versace Lines

Versace Lines

There are several lines that make up Versace: Atelier Versace, Versace Couture, Versace Sports, Versace Home Collection, Versace Jeans Couture, Versace Collection and Versus. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace. Palazzo Versace, opened in September 2000 in the Australian Gold Coast, is the first to be branded by an international luxury goods company. A Palazzo Versace is currently under development in Dubai scheduled to open in late 2013. On June 25, 2010, Versace announced the launch of Damac Towers interior design by Versace Home in downtown Beirut. While currently under construction set to opening 2013, it won the prestigious Bloomberg International Property Awards as “Best High Rise Architecture” together with “Best Interior Design” and several other awards.

Versace Couture, which contains high-end, often handmade apparel, jewelry, watches, fragrances, cosmetics, handbags, and home furnishings, is the house's main line. Traditionally, this is the only line presented on the runway which is shown during Milan's fashion week, but this has not been strictly the case in recent years. Couture dresses in this line may cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs a vast amount of the items.

The other Versace label named Versace Collection, and again overseen by Donatella Versace, is the second high-end line of the group and is designed toward younger more fashioned people, the logo is discreet and consist in a hollowed V surrounded by the classic Greek frieze or is signed in all word with the word "collection" written smaller in black at the bottom line of the name Versace in hollowed letters or in white. The Versace Sport line was stopped in 2008 due to large counterfacting of this line, damaging the Versace group image.

Versace Jeans Couture, now renamed Versace Jeans, a casual clothing line, focuses on informal clothing and high-end denim and classic Versace print shirts. It is readily available and comparably affordable, but has been discontinued from the United States for the most part. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops. Versace Sport encompassed active wear and accessories. The name was often printed on t-shirts.