Vaughn Juares - Career

Career

Vaughn founded SER International, Corp, a Los Angeles based production company, in 1997. Under Vaughn's leadership, SER became a sought-after provider of content and advertising strategy catering to the music and entertainment industries for Spanish-language markets worldwide. Vaughn has directed music videos for Billboard #1 tracks and has produced films that have won top honors at the San Francisco International Film Festival and Showtime NetworksFilm Showcase, among others. Mr. Juares' film, "The Tipparinos" won best Film of the 2006 48 Hour Film Project; and his film "Stairwell C" received the Best Director, Best Film and Best Editing honors for the 2006 48 Hour Film Project. Stairwell C was also honored with a special opening day screening at the Cannes Film Festival in May 2007.

Every music video project Vaughn directed in 2006 charted on the Billboard, including the video for "I'm Here With Everything," produced for model phenomenon Mayra Verónica. "I'm Here With Everything" ("Vengo Con To") was also voted AOL's "Sexiest Video of 2006".

Vaughn's first venture into "viral" internet videos was to write a direct the "Jesus Christ Action Figure" spec commercial. The Jesus Action Figure piece was posted on its own web-page and received more than 4 million hits per month in 2003...before the advent of YouTube and without the help of MySpace.

The Jesus Action Figure mock product and campaign became a springboard for Vaughn's creative advertising abilities. His first work was with Nestlé on a variety of viral video and web-based marketing campaigns. Vaughn directed and wrote a series of video clips for the re-launch of the Butterfinger website, www.followthefinger.com, aimed at encouraging visitors to submit homemade videos that promoted "The Finger"--Butterfinger's new brand icon—and its "Make the Most of Any Moment" campaign.

Early in 2007, Vaughn worked with Baby Ruth to develop their home website promoting the brand's status as the official candy bar of Major League Baseball (see the project at: babyruth.com).

Juares has been integral in defining new ways to reach consumers via technology. In 2006, he created a "mobil novela--a serialized novel--for exclusive distribution on cell phones. His first effort in this exciting and emerging "viral" cell phone video market, "Short Cuts" "Cortes Cortos", caught the attention of development executives and later that year, Vaughn created a series of Mobisode--episodic content for mobile phones. In 2007, Vaughn wrote and produced internet short film content "Saga of The Saint and "Paper Trail".

Vaughn has written and directed a catalog of short films in conjunction with Alliance Marketing Partners for one of their marquee clients, Dunkin' Donuts. The webisodes--produced in cooperation with NFL, NBA and Major League Baseball for the New York Jets, New York Giants, New York Mets, New York Yankees and the New Jersey Nets--all feature Joe "The Cup" Dunkin', a larger-than-life man in a foam Dunkin' Donuts cup suit.

Vaughn has worked collaboratively with many major advertising agencies—such as Fallon Worldwide, Carmichael-Lynch and [http://orci.com/ La Agencia De Orci--for brands as wide-ranging as Suzuki, TiVo, A.G. Edwards, Dairy Queen and Progressive Corporation.

Juares is best known for his work with artist Pilar Montenegro whose number one Billboard Chart hit "Quitame Ese Hombre" holds a record among the longest-running number one songs and, more notably, for his work with Jennifer Peña whose song "Vamos Al Mundial" became the official song of the FIFA World Cup written by Rudy Pérez.

Vaughn's work with Jennifer Peña stems from his time as a regular director of videos for artists at Univision Music Group (UMG), a Latin music company located in the United States. UMG saw great success in the second quarter of 2004 where they found their record labels atop the U.S. Latin music industry, securing 45% of the market. Evidence of their success can also be found in just three of the many artists Vaughn has worked with including Peña, Jae-P and Los Tigres del Norte, who have earned either gold or platinum status from sales in the range of 100,000 to one million units.

More of Juares' work can be found at Fortaleza Filmworks, an organization who acts as a representative for clients and their work. Through Crossover Films, Vaughn has directed multiple commercial and internet ads as well as numerous music videos. Along with representing Vaughn, Crossover Films client list includes the likes of director of photography Tom Houghton whose work on Coca-Cola, Heineken and McDonalds can be found on their website.

Currently, Vaughn leads a team of interactive developers with his companies FilmDemic and PoliDemic. Both "Demic" companies are built around targeting content to individual users in the social web and the companies' properties include Facebook Applications for identifying user behaviors, likes and other other information to then push dynamic content to the user. The FilmDemic Movie Streaming App in particular uses this information to select movie titles which may be streamed instantly over the Facebook network (apps.facebook.com/moviestreaming).