Vantage (cigarette)

Vantage is a brand of American cigarettes manufactured by the R.J. Reynolds Tobacco Company. It received its biggest advertising push in the 1970s and '80s but is now categorized as a 'non-support' brand; though R.J. Reynolds will not provide marketing support for Vantage, the company will maintain the brand's distribution where there is consumer demand.

Vantage is notable for its innovative filter design. Rather than featuring a solid filter like most cigarette brands, Vantage's filter features a conical hole in its center. While seemingly as mysterious as Parliament's recessed filter, Vantage advertising from 1977 states that the reasoning behind the design is to give "smokers the flavor of a full-flavor cigarette without anywhere near the 'tar' or nicotine".

Vantage's current-day profile is rather low, but the brand pops up every so often. In the film "Junebug", it is the brand smoked by Peg Johnsten, the mother-in-law of Amy Adams' character, Ashley. It is featured as the heroine's cigarette of choice in Lorrie Moore's short story "Willing" in her collection Birds of America and is seen being stubbed out by a minor character in Donna Tartt's bestselling The Secret History. Similarly, the final punch line of the film Reversal of Fortune comes as Jeremy Irons's Klaus von Bulow purchases "two packs Vantage" at a drug store. Bette Davis, who was well known for her smoking habit, changed her preferred cigarette from Lucky Strike to Vantage in the later years of her life.

Cigarettes

Types	Electronic Fashion Fire safe Herbal Kretek Lights Menthol Beedi

Components	Tobacco Rolling paper Filter Additives

Peripherals	Ashtray Holder Lighter Machine Pack Receptacles

Culture	Cigarette card Cigarette smoking among college students Smoking fetishism Tobacco smoking

Health issues	Chain smoking Cigarette smoking for weight loss Nicotine poisoning Passive smoking Third-hand smoke Schizophrenia and smoking Sidestream smoke Tobacco harm reduction

Tobacco industry	Cultivation of tobacco Egyptian cigarette industry History of commercial tobacco in the United States Tobacco advertising

Government and the law	Cigarette smuggling Plain cigarette packaging Smoking age Smoking bans in private vehicles Tobacco control movement Tobacco Master Settlement Agreement Tobacco packaging warning messages Tobacco politics

Lists	Cigarette brands Cigarette smoke carcinogens Countries by cigarette consumption per capita Smoking bans

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Famous quotes containing the word vantage:

“My position is a naturalistic one; I see philosophy not as an a priori propaedeutic or groundwork for science, but as continuous with science. I see philosophy and science as in the same boat—a boat which, to revert to Neurath’s figure as I so often do, we can rebuild only at sea while staying afloat in it. There is no external vantage point, no first philosophy.”
—Willard Van Orman Quine (b. 1908)