Acquisitions
In 2000, ValueClick absorbed a number of smaller companies, including the San Francisco Bay Area-based ClickAgents, onResponse and ZMedia. Other companies that were acquired by ValueClick include Mediaplex, Be Free, Commission Junction, Hi-Speed Media, E-Babylon, and Webclients.
In 2004, ValueClick acquired two search properties, Search123 and Simpli, and the price comparison web site PriceRunner.
In August 2005, ValueClick agreed to acquire rival ad network Fastclick.
In December 2006 they announced the purchase of Shopping.net, an online shopping directory, for $13.3 million.
In July 2007, ValueClick paid up to $352 million to acquire MeziMedia, operator of the Smarter and Coupon Mountain comparison shopping web sites. MeziMedia was later renamed to ValueClick Brands in January 2010.
In August 2010, ValueClick paid $42 million to acquire Investopedia, a leading financial information website from Forbes. Investopedia is expected to yield $10 million in revenue over a 12 month period that ends on December 31, 2010.
In April 2011, ValueClick paid $75 million in cash to acquire Greystripe, a leading mobile advertising network serves rich media advertising to over 30 million users of smartphones and other touch-screen devices across all major mobile platforms.
In August 2011, ValueClick acquired Dotomi, a dynamic display ad optimization firm for $295 million dollars.
Read more about this topic: ValueClick