History
The V+ Box derives from Telewest's silver TVDrive, and was initially only available to Telewest cable customers. The TVDrive began roll-out on 1 December 2005 on a commercial pilot basis before a full launch in March 2006, becoming the first HD service in the UK. Due to the merger between NTL and Telewest, the TVDrive was made available to NTL cable customers in the Teesside and Glasgow areas on 16 November 2006, in turn NTL ceased development of their MPEG-4 compatible HD PVR, the Scientific-Atlanta Explorer 8450DVB. In January 2007, NTL:Telewest began renting the set-top box nationwide and since the licensing of the Virgin Media name, it became officially available in all areas with the new V+ branding and the colour changed from silver to black.
On 24 November 2009, Virgin Media entered into a strategic partnership with TiVo. Under the mutually exclusive agreement, TiVo developed a converged television and broadband interactive interface to power Virgin Media's next generation, high definition set-top boxes. The terms of the deal were not disclosed. TiVo became the exclusive provider of middleware and user interface software for Virgin Media's next generation set-top boxes. Virgin Media became the exclusive distributor of TiVo services and technology in the United Kingdom. Virgin Media first TiVo co-branded product was released in 2010.
From February 2012, the V+ is only carried as a replacement for faulty V+ boxes.
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