Advertising
Unilever is one of the largest media buyers in the world, and invested around €6 billion (US$8 billion) in advertising and promotion in 2010.
Unilever has produced many notable advertising campaigns, including:
- Lynx/Axe click advert with Nick Lachey (US only) and Ben Affleck (Non-US only)
- PG Tips Monkey and Al
- Knorr Chinese Soup, 'Just add one egg!'
- Calve Pindakaas (peanut butter) in the Netherlands
- CLEAR Men Ice Cool Menthol 2012 with the Portuguese male sports footballer Cristiano Ronaldo
- CLEAR Men Complete Soft Care 2012 with the Finnish male sports racing driver Kimi Räikkönen
- CLEAR Complete Soft Care 2012 with the Indonesian female singer Agnes Monica
- CLEAR Soft & Shiny 2012 with the Indonesian female actress Sandra Dewi
- SUNSILK Clean & Fresh 2011 with the Indonesian female singer Lala Karmela
- The Dove Campaign for Real Beauty, launched in 2007.
Read more about this topic: Unilever
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)