Controversies
Ubisoft had, for a time, used the controversial StarForce copy protection technology that installs drivers on a system and is known to cause some hardware problems and compatibility issues with certain operating systems, starting with the game Tom Clancy's Splinter Cell: Chaos Theory, which was not compatible with Windows XP Professional x64 Edition for quite some time, until a patch was released by the makers of StarForce. On 14 April 2006, Ubisoft confirmed that they would stop using StarForce on their games, citing complaints from customers.
In the February 2008 issue of Electronic Gaming Monthly (EGM), Editor-in-Chief Dan "Shoe" Hsu asserted that Ubisoft had ceased to provide all Ubisoft titles to the EGM for any coverage purposes as a result of prior critical previews and negative reviews.
Yves Guillemot, the CEO of Ubisoft, was quoted in the company's third-quarter 2008-09 sales report as saying "as some of our games did not meet the required quality levels to achieve their full potential, they need more sales promotions than anticipated."
In January 2010, Ubisoft has announced the Online Services Platform, which forces customers to not only authenticate on the first game launch, but to remain online continually while playing, with the game even pausing if network connection is lost. This makes it impossible to play the game offline, to resell it, and means that should Ubisoft's servers go down, the game will be unplayable. In February 2010, review versions of Assassin's Creed II and Settlers 7 for PC contained this new DRM scheme, confirming that it is already in use, and that instead of pausing the game, it would discard all progress since the last checkpoint or save game. However, subsequent patches for Assassin's Creed II allow the player to continue playing once their connection has been restored without lost progress. In March 2010 outages to the Ubisoft DRM servers were reported, causing about 5% of legitimate buyers to be unable to play Assassin's Creed II and Silent Hunter 5 games. Ubisoft initially said this was the result of the number of users attempting to access their servers to play, however Ubisoft later claimed that the real cause of the outages were denial-of-service attacks.
The company's use of Aaron Priceman, also known as Mr. Caffeine, as a spokesman at E3 2011 was criticized for its reliance on witty remarks, inability to pronounce Tom Clancy (he pronounced it Tom Culancy), sexual innuendos and imitations of video game sound effects with little to no response from the audience.
In August 2011, Ubisoft released From Dust with DRM protection, contrary to previous statements that the game would not have any DRM related restrictions. Though a promise was made to remove it, after several months the DRM had still not been removed from many if not all copies of the game. Also, the game was widely described as "badly ported" from consoles. Joystiq reports that "paying players will find a capped frame rate, limited resolutions for the windowed mode, no anti-aliasing and plenty of bugs".
See also Uplay for 2012 rootkit allegations.
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