U Mobile - History

History

In April 2007, U Television Sdn Bhd signed the country's first nationwide domestic roaming memorandum of understanding, which led to an agreement with the mobile network operator Celcom (M) Bhd allowing U Mobile’s customers nationwide coverage while U Mobile rolled out its own high-speed mobile 3G service nationwide. The agreement was completed in June 2007.

In December 2007, the 3G communications operators KT Freetel and NTT DoCoMo jointly invested USD$200million (est. RM669 million) for a total of 33% stake in U Mobile.

In March 2008, U Mobile launched its first publicly available product called "Surf with U", a data-only plan for mobile users provided using U Mobile's HSDPA-driven mobile network. The following month, it rolled out its first mobile service, the postpaid U38 plan. In July, U Mobile launched two new postpaid services, U68 and U98, and the 018 Prepaid service.

In 2009 KT Freetel, one of U Mobile's foreign investors, sold its 16.5% stake (62.6 million shares) to U Mobile’s major shareholder.

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