U-matic - Introduction

Introduction

At the 1971 introduction of U-Matic, Sony originally intended it to be a videocassette format oriented at the consumer market. This proved to be something of a failure, because of the high manufacturing cost and resulting retail price of the format's first VCRs. But the cost was affordable enough for industrial and institutional customers, where the format was very successful for such applications as business communication and educational television. As a result, Sony shifted U-Matic's marketing to the industrial, professional, and educational sectors.

U-Matic saw even more success from the television broadcast industry in the mid-1970s, when a number of local TV stations and national TV networks utilized the format when its first portable model, the Sony VO-3800, was released in 1974. This model ushered in the era of ENG, or Electronic News Gathering, which made obsolete the previous 16mm film cameras normally used for on-location television news gathering. Film required developing which took time, compared to the instantly available playback of videotape, making faster breaking news possible.

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