Typography - Scope

Scope

In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application. These include:

  • typesetting and type design
  • handwriting and calligraphy
  • graffiti
  • inscriptional and architectural lettering
  • poster design and other large scale lettering such as signage and billboards
  • business communications and promotional collateral
  • advertising
  • wordmarks and typographic logos (logotypes)
  • apparel (clothing)
  • labels on maps
  • vehicle instrument panels
  • kinetic typography in motion picture films and television
  • as a component of industrial design—type on household appliances, pens and wristwatches, for example
  • as a component in modern poetry (see, for example, the poetry of E. E. Cummings)

Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games. The ubiquity of type has led typographers to coin the phrase "Type is everywhere".

Traditional typography follows four principles: repetition, contrast, proximity, and alignment.

Read more about this topic:  Typography

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