Music Video
The video for "Typical" premiered on YouTube on March 21, 2007. The concept video was directed by Israel Anthem and features the band performing the song backwards. The band rehearsed and memorized the performance in reverse. The video made it on the New York Post Hot List and registered more than 100,000 views in fewer than four days. It has since been viewed over 2 million times. The video reached #7 on Billboard's Hot Video Clip Tracks chart in July 2007. The group garnered further buzz for the single by recreating their video in a live performance for Jimmy Kimmel Live! using the same technique that was used in the original video of reverse playback. The video was nominated for a Grammy Award on December 6, 2007 for "Best Short Form Video".
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Famous quotes containing the words music and/or video:
“So gladly, from the songs of modern speech
Men turn, and see the stars, and feel the free
Shrill wind beyond the close of heavy flowers,
And through the music of the languid hours,
They hear like ocean on a western beach
The surge and thunder of the Odyssey.”
—Andrew Lang (1844–1912)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)