Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase (with no spaces or a hyphen in place of a space) in the web browser's address bar (and adding .com or in a mobile browser address bar and adding .mobi or any other gTLD (generic top-level domain) or ccTLD extension (country code top-level domain); rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search. Type-in traffic is a form of direct navigation.
Example: If you are interested in widgets, then instead of performing a search-engine search for the term 'widgets' you might type 'widgets.com' or 'widgets.mobi' in your mobile browser address bar to see if such a web site exists, and, if so, what content is there. From another perspective, if you are in the business of selling widgets, then owning the domain name 'widgets.com' or 'widgets.mobi' and having an active website at that address would be a desirable thing, as you could take advantage of the type-in traffic this name receives. This simple example holds true for virtually all products and services.
Read more about Type-in Traffic: History
Famous quotes containing the word traffic:
“There was a girl who was running the traffic desk, and there was a woman who was on the overnight for radio as a producer, and my desk assistant was a woman. So when the world came to an end, we took over.”
—Marya McLaughlin, U.S. television newswoman. As quoted in Women in Television News, ch. 3, by Judith S. Gelfman (1976)