Today
In 2005 Twinings introduced its first generic, non-speciality tea, under the brand 'Everyday Tea'. In 2006 it started producing a tinned chocolate drink, and in 2007 also launched a selection of tinned coffees onto the market.
Twinings owns Nambarrie, a tea company based in Belfast and in trade for over 140 years. In April 2008 Twinings announced their decision to close the Nambarrie plant. Twinings said it needed to consolidate its UK manufacturing operations in the face of increasing global competition, and moved some production to China and Poland in late 2011, however vast majority of UK consumed tea is still produced in their factory in Andover, Hampshire.
The company launched a television advertisement in late 2011 which featured an animation of a woman struggling to row a boat in a storm, with the background song Wherever You Will Go by Londoner Charlene Soraia. The song reached No. 3 on the UK Singles Chart. Twinings said the advert aimed to metaphorically explain "the hectic lives that women today lead, and how taking just 10 minutes out each day to reconnect with yourself can have such an impact on the rest of your day."
Read more about this topic: Twinings
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