Sponsorship
TUI sponsors Bundesliga club Hannover 96. The airline branch TUIfly's main hub is at Hannover-Langenhagen Airport and it has sponsored the football team since the 2002-2003 season. On 31 March 2011, TUI announced Hannover 96 would be playing "with a smile on their chest" for another 3 years, as it extended the sponsorship contract. When the current sponsor contract runs out, it will make TUI the longest running association with any of the 18 Bundesliga teams, with 12 years as the sponsor. As part of the sponsorship TUI will be the shirt sponsor, as well as having advertisements on the perimeter fencing of the AWD-Arena, Hannover's home stadium. There is also advertising in the stadium, on the billboards by the pitch and banners around the stadium, and TUI will also remain the sponsor of the Hannover 96 Soccer School.
Read more about this topic: TUI AG