Production
Minna no Uta, a showcase for independent Japanese animators and musicians presented on the public broadcasting network NHK, had taken notice of Atsuko Ishizuka while she was still in college. Initially a student of graphic design, Ishizuka had taken to animation and produced several short films entirely on her own before being hired by Madhouse. It was shortly after being hired that Minna no Uta contacted her to direct a music video for their program. Convinced by the Minna no Uta staff, Madhouse promoted the low-ranking Ishizuka (then a production assistant) to director, and lent the studio's resources to the production.
After production was completed, the music video was shown on Minna no Uta broadcasts from the beginning of October through November 2004. Its success later prompted NHK to order another short from Ishizuka and Madhouse, Sen no Hana Sen no Sora, in 2005.
Read more about this topic: Tsuki No Warutsu
Famous quotes containing the word production:
“To expect to increase prices and then to maintain them at a higher level by means of a plan which must of necessity increase production while decreasing consumption is to fly in the face of an economic law as well established as any law of nature.”
—Calvin Coolidge (1872–1933)
“From the war of nature, from famine and death, the most exalted object which we are capable of conceiving, namely, the production of the higher animals, directly follows. There is grandeur in this view of life, with its several powers, having been breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.”
—Charles Darwin (1809–1882)
“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)