Adoption of The Term By Colbert
Colbert chose the word truthiness just moments before taping the premiere episode of The Colbert Report on October 17, 2005, after deciding that the originally scripted word – "truth" – was not absolutely ridiculous enough. "We're not talking about truth, we're talking about something that seems like truth – the truth we want to exist", he explained. He introduced his definition in the first segment of the episode, saying: "Now I'm sure some of the 'word police', the 'wordinistas' over at Webster's are gonna say, 'Hey, that's not a word'. Well, anybody who knows me knows I'm no fan of dictionaries or reference books. They're elitist. Constantly telling us what is or isn't true. Or what did or didn't happen."
When asked in an out-of-character interview with The Onion's A.V. Club for his views on "the 'truthiness' imbroglio that's tearing our country apart", Colbert elaborated on the critique he intended to convey with the word:
Truthiness is tearing apart our country, and I don't mean the argument over who came up with the word…It used to be, everyone was entitled to their own opinion, but not their own facts. But that's not the case anymore. Facts matter not at all. Perception is everything. It's certainty. People love the President because he's certain of his choices as a leader, even if the facts that back him up don't seem to exist. It's the fact that he's certain that is very appealing to a certain section of the country. I really feel a dichotomy in the American populace. What is important? What you want to be true, or what is true?…
Truthiness is 'What I say is right, and anyone else says could possibly be true.' It's not only that I feel it to be true, but that I feel it to be true. There's not only an emotional quality, but there's a selfish quality.During an interview on December 8, 2006, with Charlie Rose, Colbert stated:
'I was thinking of the idea of passion and emotion and certainty over information. And what you feel in your gut, as I said in the first Wørd we did, which was sort of a thesis statement of the whole show – however long it lasts – is that sentence, that one word, that's more important to, I think, the public at large, and not just the people who provide it in prime-time cable, than information.'On his April 2, 2009 episode of the Colbert Report, Colbert added an addendum to the definition: a word so straight that it drives men wild.
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