Tru 'Dat' Entertainment (also variated as Tru 'dat' Entertainment, Trudat Entertainment and TRU DAT Entertainment) or plainly Tru Dat was a Los Angeles, California-based firm founded in 2006 by Hysear Randell, a wealthy African-American entrepreneur, as a recruitment platform for urban talent in music, sport, film and fashion. Tru 'Dat' Entertainment also aimed to aid the poor by providing them with opportunities for recruitment at one of their establishments. The company was still in its first stages of development so their rosters were not lengthy.