TRS-80 Color Computer - The End of The Road

The End of The Road

On October 26, 1990, Ed Juge of Tandy announced that the CoCo 3 would be dropped from its computer line. With no apparent successor mentioned, the announcement was disheartening to many loyal CoCo fans.

Even today, current and former CoCo owners agree that Tandy did not take the CoCo very seriously, despite it having been their best-selling computer for several years. Tandy failed to market the CoCo as the powerful and useful machine that it was, and offered customers no hint about the large number of third party software and hardware products available for it.

The release of the CoCo 3 was particularly lackluster despite its greatly enhanced graphic capabilities and RGB monitor support. Radio Shack fliers and stores typically depicted the CoCo 3 running CoCo 2 games, and offered a very limited selection of CoCo 3 specific software. There was an official Radio Shack store demo, but few stores bothered to run it.

Additionally, DRAM prices skyrocketed at the time the CoCo 3 was released, making the 512K memory upgrade considerably more expensive than the 128K CoCo 3 itself. Very few stores displayed a 512K machine or a CoCo 3 running such games as King's Quest or Leisure Suit Larry.

Lonnie Falk, of The Rainbow, announced at the 1991 CoCo Fest convention that the reason Tandy decided to drop the Color Computer line was that a third party vendor sold a simple adaptor cable that let the Color Computer play Nintendo game cartridges, and that Nintendo had threatened to sue Tandy.

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