Ad Campaigns
In 2003, in order to launch Trojan in the United Kingdom, a humorous fake official web site for the so-called Trojan Games was created. The Trojan Games were supposedly an international sporting event similar to the National Debate Tournament and taking place in Austin, TX. The sports were based on sexual performance. As of November 2006 the various "Trojan Games" videos had been viewed 300 million times. Torjan Vibrations gave away 3,000 free vibrators in Washington, DC in November 2012. This was their second marketing promotion to give away vibrators. The first was in New York City in August 2012 where 4,000 vibrators were distributed.
Read more about this topic: Trojan (brand)
Famous quotes containing the word campaigns:
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)