History
The first Triple M station was 2MMM Sydney which commenced broadcasting on 2 August 1980. Together with then rival station 2DAY (now also owned by Austereo), it was the first commercial FM radio station in Sydney. The station has always been primarily a rock music station, but with a more blue collar/hard rock (Jimmy Barnes, Aerosmith, Guns N' Roses, AC/DC as some examples) emphasis than other stations in Melbourne in particular. Throughout the 1980s, Triple M was one of the highest-rating radio stations in Sydney, spearheaded by its morning show presented by Doug Mulray and featuring the writing of and occasional appearances by Andrew Denton. For all of this period and into the 1990s, Triple M's promotional campaign featured the character "Dr Dan", a guitar-playing satyr with wings, inspired by artwork by legendary Australian cartoonist Peter Ledger, and a theme song that was an extended reworking of the Mike Batt track "Introduction (The Journey of a Fool)", from his 1979 album Tarot Suite.
In 1988, Melbourne radio station EON FM (3EON), 92.3 was taken over by 2MMM and changed its callsign to 3MMM and moved to 105.1 MHz in November 1988. EON FM was Australia's first commercial FM radio station, commencing broadcasting on 11 July 1980.
Brisbane radio station FM104 was launched in 1980 and took on the Triple M identity in early 1990. It now has the callsign 4MMM. FM104 Brisbane started broadcasting on 104.1FM, then late in the 80's they changed frequency to 104.5-FM, where they still are now.
Adelaide radio station 5KA converted from 1197 kHz to 104.7 MHz on 1 January 1990 and was renamed KAFM (5KKA). The station was taken over by Village Roadshow, who then owned Triple M, and they successfully negotiated the purchase of the 5MMM callsign from a community radio station of the same name in 1993. That station is now known as Three D Radio (5DDD).
Perth radio station 96FM (6NOW) also carried the Triple M identity and 6MMM callsign in the early 1990s but was then sold to Southern Cross Broadcasting who changed the station's identity back to its original name. Mix 94.5 is now "considered" to be part of the Triple M network in Perth utilising local programming (as opposed to airing networked Triple M programmes) and MIX 94.5 does not carry the Triple M brand, logo or call letters.
In Auckland, New Zealand, a Triple M station existed between 1984 and 1988 when 89 Stereo FM became part of Triple M. The station previously used the call sign 1ROQ and changed to 1MMM when becoming part of Triple M. New Zealand no longer uses radio station call signs. This station later reverted back to 89FM in 1988 and eventually closed down in 1994.
While many of the comedy and talk programs are networked, large sections of music programming originate from the local market of each Triple M.
On Friday 17 November 2006, Triple M (including MIX 94.5 in Perth) referred to itself as U2FM for the day, as part of a promotion relating to the band U2 and their 2006 Australian Tour and CD release.
Read more about this topic: Triple M Network
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