Tribe Records (Norway) - Marketing Controversies "we Make Ur Shit Hit"

Marketing Controversies "we Make Ur Shit Hit"

Tribe Records stated in numerous interviews that their slogan was "we make ur shit hit".

Its aggressive marketing methods soon came under debate, when they threatened to do marketing activities in kindergartens to promote its new group "Splash". After a couple of weeks of pressure applied by various newspapers led by the newspaper Avis1, the leader of "Norwegian Teacher's Association" Norsk Lærerlag Laila-Brith Josefsen, and Ombudsman for Children Trond Waage, the label cancelled its activities. The last punchline in the dispute came when the record company bought the entire frontpage of Avis1, marketing Splash as "This years album" signed with "Tribe Kindergarten".

The strategy on having total control of each band and artist signed to the label, was not very popular among the music journalists. When Håkon Moslet wrote his reviews on one of the acts; "Spin-Up", he only wrote an essay on the record-label and its marketing methods instead.

When "Spritneybears", one of Norway's most selling artists for 3 years finally released its album in 2003, it suddenly was rumoured that the artists themselves never had done any singing on the album. Most vocals is supposed to have been performed by Kjetil Tefke, who never officially was attached to the band.

In 2003 when the Norwegian winner of Eurovision Song Contest, Jostein Hasselgård was about to release his single, Tribe released the same week a cover version. Beating Hasselgård with 4 places on the saleschart.

Norways third biggest newspaper, Dagbladet at last nominated Tribe as "The Last Cowboys" of the music scene. However, the persons involved went separate ways only months later.