Marketing
An additional $150 million was spent to market the film globally. Hasbro's Revenge of the Fallen toy line included new molds of new and returning characters, as well as 2007 figures with new mold elements or new paint schemes. The first wave was released on May 30, although Bumblebee and Soundwave debuted beforehand. The second wave came in August 2009, which introduced toys such as 2ΒΌ-inch human action figures that fit inside the transforming robots, and non-transforming replicas of the cars that can be used on a race track. Product placement partners on the film include Burger King, 7-Eleven, LG phones, Kmart, Wal-Mart, YouTube, Nike, Inc. and M&M's, as well as Jollibee in the Philippines. General Motors' financial troubles limited its involvement in promotion of the sequel, although Paramount acknowledged with or without GM, their marketing campaign was still very large and had the foundation of the 2007 film's success. Kyle Busch drove a Revenge of the Fallen decorated car at Infineon Raceway on June 21, 2009, while Josh Duhamel drove a 2010 Camaro at the Indianapolis 500. At the movie's launch in China, a version of Bumblebee was constructed using a Volkswagen Jetta.
Read more about this topic: Transformers: Revenge Of The Fallen