Sales
Sales of the FJ Cruiser were strong in the initial years from the initial exuberance surrounding the unique retro styling and performance offered by the FJ. However sales have waned from a high of 56,225 units sold in North America in 2006 to less than 15,000 units by 2010 partly from the increased competition in the compact SUV segment and poor fuel economy amidst rising gasoline prices and environmental concerns. Toyota hoped to rectify these concerns with an updated engine optimized to run on regular unleaded instead of premium with a slight boost in fuel economy for the 2010 model year.
| Calendar year | US | Canada |
|---|---|---|
| 2006 | 56,225 | 4919 |
| 2007 | 55,170 | 4901 |
| 2008 | 28,688 | 2630 |
| 2009 | 11,941 | 899 |
| 2010 | 14,959 | 797 |
| 2011 | 13,541 | 639 |
Read more about this topic: Toyota FJ Cruiser
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