International Recognition and Awards
In 2005, Ernst & Young conducted a comprehensive research study on Israeli tourism. The report, entitled "A New Market Strategy for Israeli Tourism" was published in November 2006. The researchers felt that increasing the number of international tourists by 2011 from 1.9 million to 4–5 million was a feasible goal. The report stated that Israel's most attractive feature for international markets was its religious culture and history and the great diversity it offers within a very small country. According to the researchers, Israel's different cultures and religions, its diverse landscapes, the contrasts between cities (Jerusalem, Tel Aviv), and combination of European and Middle Eastern culture produced a "very high density of experience." The report recommended that Israel adopt appropriate marketing strategies to counter any perceived negative imagery associated with political developments.
In 2010, Israel won the title of "most outstanding stand" in all categories at the world's largest tourism fair, ITB, held in Berlin. The Israeli stand won the title of "best presenter" in the Near East and Middle East for the third time in a row.
Read more about this topic: Tourism In Israel
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