Promotion
The HKTB continues to promote the destination to business and leisure travelers through its worldwide “Hong Kong – Live it, Love it!” campaign. Leveraging on the opening of several new attractions from 2005 onwards, the HKTB has designated 2006 as "Discover Hong Kong Year". The global marketing campaign makes use of a series of strategic promotions to showcase the new image of Hong Kong and promote it as a “must-visit” destination in 2006. The HKTB has already started promotions to the travel trade in May 2005 and will roll out consumer promotions worldwide in late 2005. Aloagreement, a series of joint overseas marketing initiatives is being conducted with Macau and the nine provincial tourism bureaus concerned.
Read more about this topic: Tourism In Hong Kong
Famous quotes containing the word promotion:
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—Frank Pittman (20th century)
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—Rutherford Birchard Hayes (1822–1893)