Corporate History
“Torah Aura Productions has been founded by a group of Jewish educators, artists, and technicians as a vehicle to enhance the creation of unique and experimental Jewish products and to provide support for those involved in the creative process. We therefore seek to operate with Jewish values committing ourselves to both the prophets and to profit.”
Torah Aura Productions is a cooperative Jewish communications group that specializes in the creation of high-quality educational materials for Jewish classrooms. It is owned and operated by Jane Golub, Joel Grishaver, and Alan Rowe.
Jane, Joel and Alan were brought together when they were on the staff of a Jewish educational camp. All of them are successful products of individually diverse Jewish educations, yet all of them felt ambivalent about their Jewish educational experiences. That ambivalence motivated them to further their Jewish learning, to work in Jewish education, and to ultimately come to produce Jewish educational materials.
The actual “creation myth” of Torah Aura Productions goes like this:
In 1981 Alan was running the family business during the week and the P.A. system at the Brandeis-Bardin Institute on weekends. Jane was thinking about a new graduate school, and Joel was free-lancing and tending bar to pay the rent. All of them had worked together at Camp Alonim. Then, everything changed.
Joel had a contract to design a slide show for the Los Angeles Hebrew High School. His car was broken into, the art work stolen, and the deadline was rushing up. Meanwhile, Jane was house-sitting. Joel, Alan, and some other camp friends moved into Jane’s borrowed house and turned it into an animation factory. The end product (finished less than an hour before show time) was The True Story of Hanukkah. Within a few weeks, they were sitting around Alan’s dining room table, creating a new kind of Jewish educational company.
Read more about this topic: Torah Aura Productions
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