Pre-release
In June 2008, five months prior to the book's release, Too Fat to Fish hit the Amazon list at No. 27. Chapter eight of the book, "Pig in Shit", was made available for reading, including clips of the audio book from the book's website. On November 3, the Howard 100 News team reported that a billboard advertising Too Fat to Fish was put up at Broadway and 54th Street in New York City.
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