Petrossian's Music Video & Commercial Directing Career
Petrossian signed with Rockhard in 2002. Since then, he has created groundbreaking music videos for many artists. The music video for Kenna's "Freetime," co-directed & edited by Petrossian, garnered MTV VMA nominations for Best Director & Best Editor. Petrossian's Three Days Grace video "Never Too Late" was nominated for Video of the Year at the 2007 Much Music Video Awards. His Slipknot video for "Vermillion" won the Audience Award at the SXSW Film Festival in 2006. And his video for "Before I Forget" won Slipknot their first and only Grammy for "Best Metal Performance." In 2008, Petrossian's music video for Serj Tankian's "Empty Walls" won Rock Video Of The Year at the 17th Annual MVPA Awards. In 2010, Roadrunner Records counted down their top 10 videos of all time and Petrossian's "Duality" music video for Slipknot topped the chart at #1. Petrossian's "Through Glass" music video for Stone Sour followed close behind that at #4. Back in 2005, having found success in music videos, Petrossian began creating innovative TV commercials for some of the world's most well known brands. In 2012, Petrossian signed with Rhythm + Hues for commercials in the US.
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