Clabber Girl
Big Tone's first project was the Clabber Girl ad campaign, which he instigated as a ten-year plan to take the company's top product to national prominence. Salesmen crisscrossed the country, nailing signs to roadside posts and going to individual homes across the country, invariably inviting the lady of each house to try Clabber Girl. Tony's efforts were successful in increasing the sales of Clabber Girl greatly.
One remnant of Tony's original sales push, a well-known billboard, is still visible along U.S. Highway 40 east of Terre Haute. It reads, "Five Minutes to Terre Haute, Home Of Clabber Girl Baking Powder," and has a clock at the top. It is considered a landmark in the area.
Read more about this topic: Tony Hulman
Famous quotes containing the words clabber and/or girl:
“As they say, when a man begins to have bad luck, even clabber can break his head.”
—Jacques Roumain (1907–1945)
“I never felt I could give up my life of freedom to become a man’s housekeeper. When I was young, if a girl married poverty, she became a drudge; if she married wealth, she became a doll. Had I married at twenty-one, I would have been either a drudge or a doll for fifty-five years. Think of it!”
—Susan B. Anthony (1820–1906)