Books
In 2001, he wrote The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm with Jon Littman. It became a business bestseller and was translated into nine languages. The book tells the story of IDEO’s origin and design process, and shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
In 2005, he published The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization, also with Jon Littman. Taking the idea of a “devil’s advocate” as a negative persona people assume to shoot down ideas, Kelley prescribes ten positive roles suggested by stories of innovators in IDEO and elsewhere.
In 2005, Kelley was one of the "Group of 33" who contributed to Seth Godin's The Big Moo, the followup to his bestselling Purple Cow that collects stories and insights from a variety of business leaders and writers.
Read more about this topic: Tom Kelley (author)
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“If to take up books were to take them in, and if to see them were to consider them, and to run through them were to grasp them, I should be wrong to make myself out quite as ignorant as I say I am.”
—Michel de Montaigne (1533–1592)
“Our books are false by being fragmentary: their sentences are bon mots, and not parts of natural discourse; childish expressions of surprise or pleasure in nature; or, worse, owing a brief notoriety to their petulance, or aversion from the order of nature,—being some curiosity or oddity, designedly not in harmony with nature, and purposely framed to excite surprise, as jugglers do by concealing their means.”
—Ralph Waldo Emerson (1803–1882)
“Old books that have ceased to be of service should no more be abandoned than should old friends who have ceased to give pleasure.”
—Peregrine, Sir Worsthorne (b. 1923)