Books
In 2001, he wrote The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm with Jon Littman. It became a business bestseller and was translated into nine languages. The book tells the story of IDEO’s origin and design process, and shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
In 2005, he published The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization, also with Jon Littman. Taking the idea of a “devil’s advocate” as a negative persona people assume to shoot down ideas, Kelley prescribes ten positive roles suggested by stories of innovators in IDEO and elsewhere.
In 2005, Kelley was one of the "Group of 33" who contributed to Seth Godin's The Big Moo, the followup to his bestselling Purple Cow that collects stories and insights from a variety of business leaders and writers.
Read more about this topic: Tom Kelley (author)
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“Writing long books is a laborious and impoverishing act of foolishness: expanding in five hundred pages an idea that could be perfectly explained in a few minutes. A better procedure is to pretend that those books already exist and to offer a summary, a commentary.”
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