TNT (Means: Your New Television. Russian: ТНТ, Твоё Новое Телевидение, Tvoyo Novoye Televideniye) is a Russian brand name of TNT-Broadcasting Network, one of Russia’s top five television networks. It reaches over 100 million people throughout Russia offering a light entertainment aimed at a younger audience from age 16 through age 30.
Thanks to its blend of innovative reality programmes and a variety of original comedy shows backed up by probably the most aggressive marketing in the market, TNT demonstrated a record-breaking growth in both revenues and audience share. In the last four years, TNT’s national share of audience (6 – 54 years old) increased from 3.9% in 2002 to 6.9% in 2009.
TNT’s business model is similar to the US TV Networks whereby its signal is distributed by both own and operated stations and affiliate stations. In return the local stations get a share of advertising time within the content provided by TNT.
TNT delivers its signal through satellites in four different orbits, allowing its 20 own TV stations and over 350 affiliates to receive the signal in their respective time zones. TNT’s signal is received and retransmitted by local network stations covering in 760 Russian cities. Sale of advertising is TNT’s main source of revenue.
Nowadays TNT is one of the most popular entertainment channels of Russia.
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