Timothy R. Hawthorne - Original Works

Original Works

BOOKS

The Complete Guide to Infomercial Marketing, NTC Business Books, 1997 (updated by Hawthorne Direct in 2005 and 2008).

The ABCs of DRTV, Hawthorne Direct, 2006.

The ABCs of Interactive Advertising, Hawthorne Direct, 2006.

Hawthorne has also contributed content or chapters for nine direct marketing texts, including Seth Godin's eMarketing (1995), Frank Cannella's Infomercial Insights (1995), and Robert W. Bly's The Complete Idiot's Guide to Direct Marketing (2001).

DVDS

Anatomy of a Winning Infomercial, Hawthorne Direct, 2005.

MAGAZINE ARTICLES AND SPEAKING

Hawthorne has delivered over 50 speeches worldwide, published over 175 articles in such publications as "Advertising Age", Target Marketing, and DM News, and writes regular columns for Response, Electronic Retailer, and "Online Strategies". A frequently updated list of Hawthorne's articles is available.

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