Examples
An obvious example, known for years before any research was conducted on this matter, illustrates the importance of timing aspects in marketing. A fan is a typical example of a product that goes on sale according to laws of nature and therefore timing. In summer all department stores make promotions on this product. Why? Simple, because that’s when nature, higher temperatures in this case, urges you to buy one. But in the southern hemisphere, on the other hand, things are just the other way around.
Research has found that products are bought by customers at different moments of the day and different days of the week. Approximately 80% of diaries are sold in the month of November. Then again, 75% of the diaries not being sold in November, (15% of the total market), are sold on a Monday. Regardless of the reasoning behind it - people tend to make appointments in the weekend and not being able to write down appointments for the new year in their current agenda, they go and buy a new one on Monday – it is obvious that a marketer should start his promotion campaign for his agendas on Monday.
Read more about this topic: Time Marketing
Famous quotes containing the word examples:
“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)
“There are many examples of women that have excelled in learning, and even in war, but this is no reason we should bring ‘em all up to Latin and Greek or else military discipline, instead of needle-work and housewifry.”
—Bernard Mandeville (1670–1733)
“It is hardly to be believed how spiritual reflections when mixed with a little physics can hold people’s attention and give them a livelier idea of God than do the often ill-applied examples of his wrath.”
—G.C. (Georg Christoph)