Style
Time initially possessed a distinctive writing style, making regular use of inverted sentences. This was parodied in 1936 by Wolcott Gibbs in an article in The New Yorker: "Backward ran sentences until reeled the mind Where it all will end, knows God!"
Up until the mid-1970s or so, Time had a weekly section called "Listings", which contained capsule summaries and/or reviews of then-current significant films, plays, musicals, television programs, and literary bestsellers, much like The New Yorker's section "Current Events".
Time is also known for its signature red border, introduced in 1927. The iconic red border was homaged or satirized by Seattle's The Stranger newspaper in 2010. The border has only been changed thrice since 1927: The issue released shortly after the September 11 attacks on the United States featured a black border to symbolize mourning. However, this edition was a special "extra" edition published quickly for the breaking news of the event; the next regularly scheduled issue contained the red border. Additionally, the April 28, 2008, Earth Day issue, dedicated to environmental issues, contained a green border. The most recent change in border was in the September 19, 2011 issue, commemorating the 10th anniversary of September 11 attacks with a metallic silver border.
In 2007, Time engineered a style overhaul of the magazine. Among other changes, the magazine reduced the red cover border in order to promote featured stories, enlarged column titles, reduced the number of featured stories, increased white space around articles, and accompanied opinion pieces with photographs of the writers. The changes have met both criticism and praise.
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Famous quotes containing the word style:
“On the first days, like a piece of music that one will later be mad about, but that one does not yet distinguish, that which I was to love so much in [Bergottes] style was not yet clear to me. I could not put down the novel that I was reading, but I thought that I was only interested in the subject, as in the first moments of love when one goes every day to see a woman at some gathering, or some pastime, by the amusements to which one believes to be attracted.”
—Marcel Proust (18711922)
“I concluded that I was skilled, however poorly, at only one thing: marriage. And so I set about the business of selling myself and two children to some unsuspecting man who might think me a desirable second-hand mate, a man of good means and disposition willing to support another mans children in some semblance of the style to which they were accustomed. My heart was not in the chase, but I was tired and there was no alternative. I could not afford freedom.”
—Barbara Howar (b. 1934)
“In comedy, the witty style wins out over every mishap of the plot.”
—Mason Cooley (b. 1927)