Tiffany & Co. V Costco Wholesale Corp. Lawsuit
In February 2013 Tiffany & Co. filed a trademark infringement lawsuit against Costco Wholesale Corp. for offering rings identified as "Tiffany". In March 2013 Costco Wholesale Corp. asserted that it did not infringe because the term "Tiffany setting" is generic.
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“There is something fascinating about science. One gets such wholesale returns of conjecture out of such a trifling investment of fact.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)