Trading Fascias
In 2000 and 2001 the company trialled two different fascias. This was due to Tie Racks development into a fully fledged fashion accessories retailer.
The first trial commenced in September 2000 at the Southampton store and this store was branded Le Collezioni - Tie Rack.
The second trial commenced in August 2001 at the Regent Street store, with a shop fit designed by Belgian Architect Pierre Vanden Broeck, and this store was branded Frangi - Tie Rack.
Both trials were rolled out to several stores, but it was eventually decided to remain trading under the Tie Rack name as this has good brand recognition with consumers.
All new and refurbished shops are now branded with a refined version of the original Tie Rack logo and are sub-branded Frangi - Collezioni. In 2008 they no longer used the sub-branding, it was changed to "London".
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