Tie-in - Kinds of Tie-in Products

Kinds of Tie-in Products

Common tie-in products include:

  • a movie tie-in – novelizations of movies, television shows, or video games
  • original novels or story-collections featuring original stories inspired by the original property
  • re-branding of an existing book with artwork or photographs from a movie, television show, or other media release (such as movies made on and re-branding the books of The Lord of the Rings or The Chronicles of Narnia)
  • making-of books or television specials
  • a movie tie-in video game
  • a soundtrack, either featuring the film score, songs featured in the film, or occasionally songs "inspired by the film" or image songs based on the characters.
  • collectible merchandise, such as action figure toys or board games
  • fast food promotions based on movies, toys or games
  • merchandise of all types exploiting logos, characters, images, catch-phrases from the property. Such merchandise often has absolutely no connection to the property other than the use of logos or other trademarks to enhance sales (examples being apparel, particularly caps and T-shirts)
  • In Japan, many television advertisements are made with new J-pop songs used as a background music.

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