History
In 1998, the record label was already growing into a huge success after the release of the soundtrack to Darren Aronofsky's award-winning independent film π and DJ mix series Global Underground. This allowed Thrive's roster to quickly allow the most up and coming artists in the electronic music world to sign to the label. Thrive has also released soundtracks for movies such as Memento, Requiem for a Dream, Swordfish, Confidence and many more.
Thrive has dabbled in alternative rock promotion as well, after signing Foo Fighters' drummer Taylor Hawkins and his solo band "The Coattail Riders"Thrive has dabbled in alternative rock promotion as well, after signing Foo Fighters' drummer Taylor Hawkins and his solo band "The Coattail Riders". The following year, the label received its first two Grammy nominations from electronic music duo Deep Dish.
A 3-D part-biopic, part-concert film starring Bieber entitled Justin Bieber: Never Say Never, was released on February 11, 2011, directed by Step Up 3D director Jon Chu. It topped the box office with an estimated gross of $12.4 million on its opening day from 3,105 theaters. It grossed $30.3 million for the weekend and was narrowly beaten by the romantic comedy Just Go With It, which grossed $31 million. Never Say Never is said to have exceeded industry expectations, nearly matching the $31.1 million grossed by Miley Cyrus's 2008 3-D concert film, Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, which holds the record for the top debut for a music-documentary. Never Say Never grossed a total of $98,441,954 worldwide. The film is accompanied by his second remix album, Never Say Never – The Remixes, released February 14, 2011, and features remixes of songs from his debut album, with guest appearances from Miley Cyrus, Chris Brown, and Kanye West, among others.
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