Content
This England has always editorially described itself as a publication with an emphasis on Christian reactionary values. It has sometimes been better known, however, as a voice of political activism. For most of its years the magazine featured a strong pro-British, anti-European editorial outlook. It showcased articles against the European Union and related topics like metrication. In the 1990s, it lent its support to New Britain, a right-wing political group, praising it as "the organisation which is campaigning for a complete revival of our country". Jeremy Paxman remarked that the magazine's greatest enemy was "the march of time", claiming that "not one article in the magazine looks forward to the future".
Since 2009, the new owners have subdued the magazine's political content without letting it disappear entirely: the magazine still offers for sale the traditional navy blue British passport covers, made to completely sheathe the European Union covers, as well as British flag stickers designed to replace EU flags on driving licences and the disabled "blue badges".
The magazine's non-political content continues to remain focused on English cultural history and lore, chiefly from the period of about 1930-1960.
The magazine started with the slogan "As refreshing as a cup of tea!" Later issues described themselves as "For all those who love this green and pleasant land", and "Britain's loveliest magazine since 1968".
This England has a sister publication, Evergreen, which features less national content and concentrates on village life. Another companion publication, Beautiful Britain, was launched in 2006, aimed at a younger audience.
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