Release
The film had its worldwide premiere on June 16, 2011, in Júzcar, a small village in Spain. To celebrate the release, the residents painted entire village, including church and other historical buildings in blue. Twelve local painters used 4,000 litres of blue to transform traditionally white Júzcar into the world's first Smurf Village. Although Sony vowed to restore the village to its former look, six months after the premiere, the residents voted to keep the colour, which had brought more than 80,000 tourists to Júzcar.
In the USA, the film was meant to be released on December 17, 2010, but it was pushed to July 29, 2011 to avoid competition with Yogi Bear and Tron: Legacy. It was temporarily pushed further back to August 3, 2011, before being reverted back to July 29, 2011. Sony teamed up with marketing partners in the United States and Canada to promote the film through McDonald's Happy Meals and Post Foods brand cereal.
Read more about this topic: The Smurfs (film)
Famous quotes containing the word release:
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
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—John Jerome Rooney (1866–1934)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
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—Charles Wesley (1707–1788)