The Sleep Train - Sponsorship

Sponsorship

Sleep Train is committed to its community and ensuring music and the arts are accessible in California. The company sponsors five concert venues in California. Sleep Train currently holds naming rights to the Sleep Train Pavilion, an amphitheater in Concord, California. Additionally, the company sponsors Shoreline Amphitheatre in Mountain View, California and Cricket Wireless Amphitheatre in Chula Vista, California. On October 15, 2012, it purchased the naming rights for the Sleep Train Arena (Formerly ARCO Arena/Power Balance Pavilion) in Sacramento, California. Sleep Train Arena is the home of the NBA's Sacramento Kings.

In 2011, Sleep Train’s founder, Dale Carlsen, was one of 25 executives who pledged financial support to keep the Sacramento Kings in Sacramento. The company utilized its sponsorship to further promote and capture support for its Foster Kids Program, organizing drives called “Donation Days” at the games to collect important material items for foster children.

Sleep Train's advertising campaign incorporates the use of more than 100 of the top DJ talent in the state of California to endorse their brand. They also advertised for many years on The Rush Limbaugh Show. The owner of Sleep Train has known host Rush Limbaugh for many years and has sponsored the show since its 1988 launch into national syndication. Sleep Train suspended advertising on the show on March 4, 2012 in the wake of the Rush Limbaugh–Sandra Fluke controversy; the company was in discussions regarding future advertising on the show when on March 8 Rush Limbaugh personally terminated the relationship.