Background
The Shaggy Dog had been at that point the most profitable film produced by Walt Disney Productions and heavily influenced the studio's live-action film production for the next two decades. Using a formula of placing supernatural and/or fantastical forces within everyday mid-twentieth century American life, the studio was able to create a long series of "gimmick comedies" (a term coined by Disney historian and film critic Leonard Maltin) with enough action to keep children entertained with a touch of light satire to engage their adult chaperones. Using television actors on their summer hiatus who were familiar to audiences but did not necessarily have enough clout to receive over-the-title billing (or a large fee) from another major studio was one way these comedies were produced inexpensively; they also tended to use the same sets from the Disney backlot repeatedly. This allowed Walt Disney Productions a low-risk scenario for production, any of these films could easily make back their investment just from moderate matinee attendance in neighborhood theatres, and they could also be packaged on the successful Disney anthology television series The Wonderful World of Disney (some of these films were expressly structured for this purpose).
Occasionally Walt Disney Productions would find one of these inexpensive comedies would become a runaway success and place at or near the top of the box office for their respective release year (The Absent-Minded Professor, The Love Bug). The initial release of The Shaggy Dog grossed more than $9 million on a budget of less than $1 million – an almost unprecedented return on a film investment, making it more profitable than Ben-Hur, released the same year. The Shaggy Dog also performed very strongly on a 1967 re-release.
Read more about this topic: The Shaggy D.A.
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