Background
The idea for the series was created by Jay Ward and Alex Anderson, who previously collaborated on Crusader Rabbit, and was based upon the original property The Frostbite Falls Revue. This original show never got past the proposal stage. It was about a group of forest animals running a television station. The group included Rocket J. Squirrel (Rocky), Oski Bear, Canadian Moose (Bullwinkle), Sylvester Fox, Blackstone Crow, and Floral Fauna. The show in this form was created by Jay Ward's partner Alex Anderson. Bullwinkle's name came from the name of a car dealership in Berkeley, California called Bullwinkel Motors. Mr. Anderson changed the spelling of the name and gave it to his moose, and an unforgettable cartoon character was born.
Ward wanted to produce the show in Los Angeles; however, Anderson lived in the San Francisco Bay Area and did not want to relocate. As a result, Ward hired Bill Scott, who became the head writer and co-producer at Jay Ward Productions, and who wrote all of the Rocky and Bullwinkle features. Ward was joined by writers Chris Hayward and Allan Burns; the latter eventually became head writer for MTM Enterprises. In a 1982 interview, Scott said, "I got a call from Jay asking if I’d be interested in writing another series, an adventure script with a moose and a squirrel. I said, 'Sure.' I didn’t know if I could write an adventure with a moose and a squirrel, but I never turned down a job."
Read more about this topic: The Rocky And Bullwinkle Show
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