The Richards Group

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.. Working with founder Stan Richards, there are 29 creative group heads.

Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin"), the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.

Major clients include or have included Baby Magic, Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities. List of clients:

  • Bridgestone
  • Chick-fil-A
  • Fruit of the Loom
  • GameStop
  • The University of Texas MD Anderson Cancer Center
  • Sub-Zero
  • The Home Depot
  • The Salvation Army
  • MetroPCS
  • Motel 6
  • Orkin
  • TXU Energy
  • PatrĂ³n
  • QuikTrip

In the 3rd quarter of 2009, PODS signed The Richards Group as their creative agency.

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.

Read more about The Richards Group:  History

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