Release
Described by the band's website as a "stormer of a track", "The Promise" premièred on Switch on BBC Radio 1 on 14 September 2008. During promotion, Girls Aloud announced dates for 2009's Out of Control Tour.
The song was released as a physical CD single in Ireland on 15 October 2008, followed by a digital release in Ireland and the United Kingdom on 19 October. The physical CD was released in the UK a day afterwards. It was originally scheduled for release on 27 October 2008, but the release was inexplicably brought forward a week. The CD single featured a brand new b-side entitled "She", while an exclusive remix of "The Promise" by Jason Nevins was available as an iTunes exclusive. "The Promise" was also remixed by Dave Audé. A limited edition picture disc was made available exclusively through Girls Aloud's official website, featuring a live performance of "Girl Overboard" as the b-side. The song was digitally released in Germany on 16 January 2009 and physically on 27 March.
"The Promise" is the opening track on Now 71 and appears on the Brit Awards 2009 nominees album. The Flip & Fill remix appears on Clubland 14. The song was released Digitally in New Zealand and also was released in Australia, unusual for an Independent label from Fascination Records, the sub label from Polydor.
Read more about this topic: The Promise (Girls Aloud Song)
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—Margaret Mead (1901–1978)