Relationship With Disney
Beginning in 1940, cartoon drawings of Puddles in student publications began to resemble Donald Duck, and by 1947, Walt Disney was aware of the issue. Capitalizing on his friendship with a Disney cartoonist, Oregon athletic director Leo Harris met Disney and reached an informal handshake agreement that granted the University of Oregon permission to use Donald as its sports mascot.
When Disney lawyers later questioned the agreement in the 1970s, the University produced a photo showing Harris and Disney wearing matching jackets with an Oregon Donald logo. Relying on the photo as evidence of Disney's wishes, in 1973, both parties signed a formal agreement granting the university the right to use Donald's likeness as a symbol for (and restricted to) Oregon sports. The agreement gave Disney control over where the mascot could perform and ensured that the performer inside the costume would "properly represent the Donald Duck character."
In 2010, Disney and the University reached an agreement that removed the costumed Oregon Duck mascot from its association with the Donald trademark, and allowed The Duck to make more public appearances, such as at college mascot competitions. The mascot in graphic art, which is more similar to Donald Duck than the rounder head and body of the costume, is still covered by the trademark agreement.
Read more about this topic: The Oregon Duck
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