The Norconian Resort Supreme - The Great Depression

The Great Depression

Unfortunately, the Great Depression quickly killed the Norconian's amazing success, and by 1933 the resort was closed. Rex Clark, on a personal front, was divorced from Grace Scripps and struggling financially. Norco was in the midst of a seven-year drought, and the agricultural success of the 1920s was all but a memory. In 1935 the resort suddenly reopened, likely due to a cash infusion from Rex Clark's former wife's trust fund. The fabulous Norconian sputtered along with some tremendous landmark occasions. In 1938, Walt Disney Studios, to celebrate the success of Snow White and the Seven Dwarfs, threw a party that has become the stuff of legend. The same year MGM tossed their own party at the Norconian, and in 1940 Fox studios followed suit. During this era, Jeanette MacDonald, Joan Crawford, Basil Rathbone, Stan Laurel and other stars regularly visited the Norconian, as did sports stars Lou Nova (boxer), Helen Wills (tennis), local star Jess Hill (USC coach and star, New York Yankees) and the 'ol Pitt football team of 1935.

Nevertheless, for a decade the resort had been in constant jeopardy of closing amidst back taxes, mechanic's liens, labor issues and creditors. The resort after a name change to "Clark's Hot Springs" in 1940 closed for good.

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