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The advertisements feature a bearded, debonair gentleman roughly in his 70s (portrayed by actor Jonathan Goldsmith). with Frontline narrator Will Lyman conducting voiceovers. The advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger.
The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap; shooting a pool trick shot before an Indian audience (by shooting the cue ball out of the mouth of a man lying on the pool table); catching a marlin while cavorting in a Hemingway-esque scene with a beautiful, young woman; winning an arm-wrestling match in a South American setting; surfing the killer wave; and bench pressing two young East Asian women in a casino setting, each woman being seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous ("if he were to punch you in the face, you would have to fight off the strong urge to thank him"; "he can speak French, in Russian"; "even his enemies list him as their emergency contact").
At the end of the advertisement, the interesting man, usually shown sitting in a night club or other social setting surrounded by several young women, says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends."
Occasionally, there is another kind of ad that features the man sitting at a table at an elegant bar, usually flanked by two beautiful younger women, where he gives his insights on certain subjects (examples: on life - "It's never too early to start beefing up your obituary"; on the two-party system - "The after-party is the one you want to attend").
Read more about this topic: The Most Interesting Man In The World