Premise
The show featured a clown, at first referred to only as "The Magic Clown," but later renamed Bonomo after the show's sponsor, performing magic tricks, sometimes with the help of his puppet Laffy.
The show was created by Tico Bonomo, grandson of the founder of the Bonomo Turkish Taffy company, specifically as a vehicle to sell candy. As a result, each episode featured constant plugs for the sponsor, and some consider this show to be an early infomercial.
Development of the show took more than a year; fresh out of Syracuse University, Bonomo went to work creating "The Magic Clown." In a 1994 interview, Bonomo recalled the hard work that went into the program: "I spent the summer of 1948 with writers and producers and an advertising agency," recalls Bonomo. "Those days I worked a seven-day week. The program was on Sundays so I was at NBC every single Sunday at 8 a.m. and we were on the air at 11:30 a.m."
Read more about this topic: The Magic Clown
Famous quotes containing the word premise:
“We have to give ourselves—men in particular—permission to really be with and get to know our children. The premise is that taking care of kids can be a pain in the ass, and it is frustrating and agonizing, but also gratifying and enjoyable. When a little kid says, “I love you, Daddy,” or cries and you comfort her or him, life becomes a richer experience.”
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